Framework
The Purpose Compass
A framework for finding clarity in what drives you — your mission, vision, values, and aspirations. Used by leaders and teams to align what matters most with how they work every day.
A framework for finding clarity in what drives you — your mission, vision, values, and aspirations. Used by leaders and teams to align what matters most with how they work every day.
The Purpose Compass is a proprietary framework developed by AspenZen to help individuals, leadership teams, and organizations articulate the things that matter most — and use them as a guide for decisions, priorities, and growth.
Too many organizations have mission statements that live on a wall and values that live in a handbook. The Purpose Compass is designed to be a living tool — something you return to when the path gets unclear.
Your reason for being. Not what you do, but why you do it. The mission answers the question: "What problem are we here to solve, and for whom?" A strong mission creates focus and filters out noise.
The future you're building toward. Vision paints a picture of what success looks like — not in metrics, but in impact. It's the North Star that keeps teams moving in the same direction when the day-to-day gets complex.
The non-negotiable principles that guide how you operate. Values aren't aspirational posters — they're the behaviors you reward, the trade-offs you're willing to make, and the lines you won't cross.
The bold ambitions that stretch you beyond comfort. Aspirations bridge the gap between where you are today and the vision you're building toward. They give teams something to rally around and individuals something to grow into.
Help individual leaders articulate their personal purpose and align it with their professional role. Creates clarity and motivation during transitions or moments of doubt.
Facilitate team-level Purpose Compass sessions to build shared understanding, strengthen connection, and create alignment around what the team exists to achieve.
Use the framework at the organizational level to define or refine mission, vision, and values — creating a foundation for strategic planning and culture work.
Whether it's for yourself, your team, or your organization — let's talk about how the framework can create clarity.
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